The Standard Ball Player

On a recent cloudy day I wandered in to one of the amazing antique malls in New Bedford.  Looking for nothing in particular I stumbled across this:

My first thought was that it was baseball related. “Ball player” usually means a baseball player. Right?  But why would it be on a sign? The tag on the sign said it was a 19th century sign. Perhaps the phrase stood for something else. Was it the name of a store that player pianos in New Bedford?

The sign is in very good shape. It is clearly hand painted and the pencil lines can still be seen that the artist used to stencil in the lettering evenly.

My gut (or my hope) told me that it is a baseball related sign. So I snapped the pic and headed home to do a little research. My gut was right. While I wasn’t able to find out a whole lot I did discover that the Standard Ball Player referred to a 6’ x 10’ mechanical scoreboard that hung on the side of a building just before to World War I. These were in the days before baseball fans could follow a game on the radio (and obviously television). But this wasn’t just a scoreboard. The board displayed a layout of a ball field. It was an actual recreation of a game in which an operator would receive the latest action of a game via ticker tape and then used a magnet to move a small iron ball from the pitcher’s mound to a bat at home plate. The operator would then move the ball to the area of the field where the ball was hit. This happened for each pitch of the game, including balls and strikes. The operation of this scoreboard was usually reserved for the World Series. The blog, Old Picture of the Day features one of these scoreboards in use in Washington D.C during the 1917 World Series:

The inventor of this contraption was William Ashley, an electrician for the New Bedford Standard newspaper. The board was first used for the 1915 World Series between the Red Sox and Phillies. The sign hung on Market Street on the Standard building. Mr. Ashley went on to produce other boards for football and horse racing and in 1917 he incorporated the Standard Ball Player Corporation.

Now the sign for Mr. Ashley’s business of his unique scoreboards sits in a local antique mall. While the sign is not as old as the price tag indicates it certainly is a fascinating piece of local history. And for $400 you can own it.

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One thought on “The Standard Ball Player

  1. Pingback: Baseball Boards, Joe Buck, and Those Pretty Cialis Girls - SoSH

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